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Green Paper: What Every CEO Expects from Sales and Marketing

Sales and marketing is the engine that runs any successful distribution company. Yet, it can be one of the most misunderstood aspects of the business to many CEOs and others in the C-suite. Many sales and marketing leaders are unsuccessful in articulating their specific contributions to enterprise value and corporate success beyond their latest forecast. This SMP Green Paper was written for those sales and marketing leaders who not only want to create new sales and drive revenue, but also want to raise their game to executive-level standards.

What do distribution CEOs expect from their sales and marketing teams?

1. A system of steady, dependable revenue
2. A partner in the C-suite
3. Revenue accountability with alignment and execution in strategy